Post by Hardcastle on Aug 30, 2023 7:37:57 GMT
And yet January is typically a low advertising spend month for many businesses. Whether it’s new (lower) budgets, a moment of pause after a hectic December, or the false sense of security that your customers and competitors are on holiday… there are a few reasons that January might be a little lighter on advertising activity. What some marketers might not know is that January consistently proves to be a high-value advertising month. It’s a time when advertisers can take advantage of cost-efficient media and more easily stand out against low levels of competitive pressure.
Here are three key insights we find America Cell Phone Number List looking at our last full calendar year data of Jan 2021 - Jan 2022.
Planning January Spending? 3 Budget Considerations
Your audience is here: Our 875 million members are active on LinkedIn during this period. The number of engagements (likes, comments, shares, clicks) with organic posts on the platform in January 2022 was like-for-like with the preceding quarter of Oct-Dec 2021 (Jan 102% vs Oct-Dec 100%).
Your competitors are quiet. In general, many advertisers do not spread their advertising budgets evenly across the year. We routinely see evidence of this trend in our LinkedIn data, for example, January 2021 spend was 34% lower than in other months throughout the year. There were whole industries where the advertising activity in January was dangerously low. For example, globally the industries of Financial Services (-44%), Advertising Services (-43%), Manufacturing (-40%), and Business and Consultation Services (-37%) saw a decrease in spend in January 2021. Those brands that kept pace in January had open-minded buyers all to themselves.
Media costs are lower. Those investing in slower months realise a further efficiency advantage, which can be measured in cold hard cash. Our 2021 January CPMs and CPCs were 19% and 24% cheaper respectively than the surrounding months and weeks. This is a consistent trend across many of our key audiences – for example, the chart to the right shows January was the cheapest month in 2021 to reach our IT decision-maker audience.
Lol, here I was excited we had new members.
